Simply put, a meta description is an excerpt or a brief snippet you see below a site's title on Google's search result page:
It can be up to 160 characters long and is used to explain what a page is all about.
As mentioned earlier, meta descriptions do not directly affect SEO, but they can entice users to click on a link, which can eventually impact rankings.
They appear as < meta name="description" content=, description >
Let’s say you run a search for ‘best SEO articles’ and see this:
Concentrate on your top three pages, they all contain meta descriptions with your keyword.
The bigger font (in blue) is your title and the small description is your meta description, where keywords appear bold for quick reading.
Users interested in buying SEO articles can read both – the title and the description – to quickly decide if a web page is worth clicking or not.
The first option has three dots (...) that indicate the description is longer than the allowed character limit.
从分步指南开始: 1. Every Page Needs a Description 2. Do Not Forget Keywords 3. There’s a Character Limit 4. Be Very Clear